Notes
Writing on design
Notes on grids, color, and process — written between projects.
Notes on building a grid that bends without breaking
A flexible column system holds up across a hundred-page journal and a single poster — the trick is deciding what's allowed to flex and what isn't.
What duotone branding teaches about contrast
Limiting a palette to two colors forces every other decision — weight, scale, spacing — to do more work. A look at why constraint sharpens identity.
Packaging for a product line that doesn't exist yet
Designing a system meant to scale to SKUs nobody's designed yet — and the structural decisions that make that possible later.
Four years in: what I'd tell a junior designer
A few things I wish someone had told me earlier about client feedback, file hygiene, and knowing when a design is actually done.